I’ll never forget sitting in a dairy quiz bowl practice at the ripe age of eight years old trying my hardest to remember what USDA stood for. Time and time again, the words “U.S. Dairy Association”...
What’s an influencer? In marketing, it’s an individual who has the power to impact others’ thoughts or purchases. In agriculture, I’ve heard it described as an advocate, AGvocate,...
Tell your story. Tell your story. Tell your story. This is the mantra that probably every farmer and agriculturalist has heard seemingly non-stop over the last few years as social media continues to explode
While facing the “college plague” last week, which I’m sure many in or around college campuses have faced at some point this semester or in past semesters, something happened that I never...
I’m just going to say it, we have to stop playing the victim. Do I love agriculture? Yes. Do I lose my temper when someone makes a disparaging comment? Yes
Urbanization is a tricky subject. It affects each state, region, county, and town differently, and there are certainly benefits to expanding our communities
I absolutely love my school and wouldn’t trade it for the world, but I want to bring up a topic that sometimes gets swept under the rug. Personally, I have many friends and peers at home, in my family,...
There are lots of times that it has been hard to think of the future of the dairy industry with optimism. Especially after the challenges of the last few years
Most farmers are passionate about their animals and the food they produce. Some farms turn that passion into a business, selling products directly to consumers. To stand out among the crowd, it
Ten years ago, or even just five, it’s likely safe to guess that not many people thought about food on the cellular level. If they did, it was probably not about using cells to create entirely new...
My job with the dairy checkoff is to study everything that is going on outside of the dairy industry. While that may seem like somewhat of a disconnected way to work on the dairy farmers’ behalf,...
We have all seen the local foods movement continue to expand. Customers looking for foods produced in their region have even been paying more to know where that food was grown
It might be a new year, but some things never change. I don’t expect a new reaction this year after I reveal what I’m studying in school and what I’m passionate about
Last week I taught class of high school juniors and seniors about marketing, and we were discussing where their target audience would be using social media
There are a lot of farmers out there this year feeling pretty grinchy. Winter is coming, some of us are still harvesting, our finances aren’t getting any better, and with the recent news of Dean’s...
I was fortunate to have my sister, Megan Carey, spend her Thanksgiving holiday with us in St. Louis. We grew up on our parents’ dairy farm in Florida, and both stayed in the dairy industry albeit...